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To overcome the deficiencies of the 4P design, some authors have advised extensions or modifications to the first design. Extensions from the four P's tend to be A part of circumstances such as products and services marketing wherever distinctive properties (i.e. intangibility, perishability, hetero

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This refers to how the product gets to The shopper; the distribution channels and intermediaries such as wholesalers and merchants who allow consumers to accessibility solutions or solutions inside a handy manner. This 3rd P has also from time to time been identified as Place or Placement, referring